Thursday, November 3, 2011

Top 250 Websites Lose $285 Million Annually Due to Typosquatting

As we all know web is full of scammers and spammers.They thinks in different way and grab money from their ideas,which is not suitable for human.

 Many web companies faces problems from this people and they always try to reduce them to prevent spam,for this they using various technology.

Typosquatting is best way for scammers to earn money,what they do?If any website going popular then they purchase domain name related to those website and when people do mistake in type website URL then this people reach to website which full fill from ads.

Small typing errors are causing outsize problems for companies. A 2010 study conducted by FairWinds Partners, a Washington (D.C.)-based Internet consulting firm, estimates that typosquatting costs the 250 most-trafficked websites $285 million annually in lost sales and other expenses. “Typosquatting is rampant,” says Benjamin G. Edelman, an assistant professor at Harvard Business School who has researched the topic. “It’s not unusual for a top website to be targeted by more than a thousand typosquatting domains.”

Typosquatting is a cheap way to get a lot of traffic. According to Com-pete.com, Goggle.com received 824,850 unique U.S. visitors in September—more than many top blogs, including Lifehacker, Boingboing, and Daily Kos.(Link)

Advice: when you going to start web business then better to purchase all Domain related to your website,It's help you in future.

1 comment:

  1. This is a great article, and a great topic to explore. Thanks for sharing.

    ReplyDelete

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